client:

Iron Edge Black Friday

For Iron Edge’s Black Friday sales, we developed a bold concept of breaking outdated gym equipment to highlight the need for an upgrade. From initial brainstorming to execution, the video combined high-energy visuals with edgy storytelling, showcasing the durability and innovation of Iron Edge’s latest range. The result was a dynamic, attention-grabbing campaign perfectly aligned with the brand’s cutting-edge identity.

Video Frames
Images